No matter what market you’re in, any business owner recognizes that marketing is necessary for success. It is important to stay informed of the latest trends and techniques not only to retain an advantage amongst your competitors but also reach your target audience. Digital marketing platforms are constantly evolving, thus making it easier than ever to establish your brand and extend your reach. To help keep you up to date, we have compiled a brief look at some of the digital marketing strategies for 2020.
Growing Trends: Interactive Content & Social Commerce
Social media giants such as Instagram, Facebook, and Twitter now make it easier than ever to gain visibility with potential customers. As noted by Forbes, consumers respond more to inbound marketing practices than outbound, which explains why using content to generate sales makes sense in 2020. One such tactic is interactive content, which requires visitors’ active participation to get results. Examples of interactive content are:
- Quizzes
- Polls
- Infographics
- Maps
Interactive content works because it grabs the reader’s attention and provides them with value. Boosting conversions will still require persuasion on the company’s part, but since it’s so good at keeping visitors engaged, interactive content does the hard work.
Social commerce refers to buying products directly through social media posts or ads without leaving the site or app. What could be easier than that? Shoppable social media posts just make sense. At least 54% of people on social media use it to research product purchases. While it was released in 2019, Instagram Checkout makes our list of growing trends as they note an astonishing 130 million Instagrammers tapping to reveal product tags in shopping posts each month.
Tried & True Digital Marketing Strategies
E-mail marketing has always enjoyed a high ROI, and although experts note a slight dip, today is no exception. Digital marketers are transforming plain, boring emails with stylish and interactive designs that function like web pages. These highly polished designs do more than just impress, they improve conversions. Customers are more likely to click stylized buttons with accompanying images than they are plain-text links. With projected users climbing up to an estimated 4.3 billion by 2023, it’s worth going the extra mile with stunning visuals and UX-centric designs.
For more information on marketing trends and how you can best put these to use, reach out to us and schedule a consultation.
