Engagement Officer for Texas A&M University - Corpus Christi (TAMU-CC) and the Islander Alumni Association. Mario has a Bachelor of Arts in Communication Studies with a concentration in Public Relations from Texas A&M University - Corpus Christi. Prior to his position with the university, his professional background had primarily been in customer service with an industry focus on consumer banking and retail.

Storytelling: The Key to Content Creation

Guest Author Series, Marketing, Social MediaLeave a comment

As an engagement officer for TAMU-CC, part of my responsibility is to facilitate the online presence of the Islander Alumni Association, which includes social media and website updates. To accomplish this task, it is important for me to understand how social media will support the goals of the organization which are: furthering the alumni brand, engaging with alumni and students, and promoting a lifelong relationship between Texas A&M University – Corpus Christi and its growing number of alumni.