PPC, KPI, SEO, CTR – If you are just setting out in your online advertising journey for your business, these are just a few of the acronyms you’ll come across. Whether you put in the work yourself or hire a digital marketing agency, it’s important to understand what these are in order to choose an effective strategy. There are two notable categories within search marketing: SEM, which uses paid strategies to appear in search, and SEO, which uses organic strategies to appear in search.Details
Insights for the digital professional
As working professionals in the tech industry, it is our job to stay up to date with cutting edge ideas and methods of production. However, it is counterproductive to keep it all to ourselves. When one learns, one must teach. That’s why in addition to putting our knowledge into practice, we are passionate about sharing the latest happenings when it comes to business, innovation and creativity with our clients and followers. On this page, stay on top of your game and live your most creative life with the help of our original content and features that break down the latest topics involving digital marketing trends, technology, creativity, innovation, art, design and entrepreneurial leadership.