As a business owner, chances are you have heard of the term “content marketing” and how it is the surest way of garnering interest from wider demographics online. Though many lump content marketing in with analytics, algorithms, search trends and SEO, the game is about much more than numbers.
Don’t Shoot the Messenger: 5 Reasons Why Regular Content is the Single Most Important Part of Online Marketing
Pay no attention to that man behind the curtain. It is only the great and powerful Wizard of…Content. Okay so dramatics aside, in the age of new media and the push for more versatile websites, it is important to realize that for every (good) website that pops up on the internet, there is a dedicated content team working for hours each week giving that site a constant stream of fresh information.
According to a new study released by the Wall Street Journal, the future of American advertising will lie with digital advertisements. The findings, released last week, show that digital ad spending is expected to exceed television advertising by 2018, a feat which is being led by both Google and Facebook who already dominate 60% of the world’s digital ad revenue annually with $19.1 billion and $4.8 billion respectively.