Building Solid Relationships

Why “Marketing” Isn’t Such a Bad Word After All

Just for fun (because we here at Hi-Res Creative basically consider ourselves evil geniuses), let’s try a social experiment. The next time you are having a casual conversation with someone, ask them what are the first words they think of when they hear the word “marketing”. Chances are many of the responses will run the gamut from boring to pushy to deceptive to a few others we probably shouldn’t write down here. When did marketing get such a bad rap? Sure, we have all given our personal info online only to receive a maddening amount of offers, phone calls and solicitations. But while every industry has their bad seeds, we believe marketing is more about building solid relationships than spamming and numbers and we are on a mission to prove that when done correctly, it is the most assured way of growing your client-base and sustaining successful business operations.

Vive la Révolution

Alright, you caught us. We are a marketing firm. But while it may seem that we have ulterior motives as to why we want to show that marketing is an important (and interesting) thing, we really do hope to inspire a revolution and put an end to the tried bag of annoying tactics and gimmicks that pollute the industry. Here are just a few ways in which our marketing revolution is attracting clients without annoying them.

We educate and inform. Humans are fickle creatures and don’t like being pestered or preached to. Instead of harassing correspondence and marketing clichés, the trick is to make them come to you. Give them a taste of who you are and let them know you’re right there if they ever need anything. From clients to target demographics, we do our best to be informative and personable which we believe educates without alienating. As potential clients become more familiar with your brand and your body of work, they will be more inclined to trust in what you can do for them.

We focus on people, not numbers. As we mentioned before, marketing is about building and maintaining relationships. Take social media, for example. You can spend every waking moment of your day studying facts and statistics and algorithms and forecasts, but guess what? Technology doesn’t drive marketing, people do. We have found that it is easier to solve problems by playing to people’s needs and offering them solutions. While the tech stuff is definitely important, everything we think we know about analytics, social media and content marketing will be different in a few years, but what’s the one thing that will always remain the same? The people—so give them what they need.

We customize every plan. Just a shot in the dark here, but chances are the number of people who need your business’s products or services far outnumber those who currently use them. That means there is always work to be done when it comes to converting those strangers into customers. But just like no two businesses are exactly alike, no two marketing plans should be perfectly identical either. If marketing is what you do and branding is what you are, then what you are should also dictate what you do. Every business has a story to tell and stories are one thing people never tire of. People want to hear them and know what makes you you. We not only tell your story, we help build it.

We understand the value of quality content. According to a recent study, a whopping 78% of Chief Marketing Officers believe that the future of marketing lies in custom content. Add to that fact that 62% of companies currently outsource their content marketing. Ahem. Did we mention we have an in-house content team? That’s because from the inception of each one of our projects, through production to the regular content we distribute for clients, our content wizards have been there from the very beginning and know who you are and what you do and their job is to let everyone else know. This is why the numbers speak for themselves. Websites that post regular content have 434% more indexed pages in search engines than those with static content. In addition, 90% of consumers find custom content useful and view businesses that post regularly as being committed to building customer relationships.