Which Marketing Strategy is Best for my Business?
Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are both proven strategies for increasing traffic and conversions on your website. But which should you focus on first? We believe focusing on SEO first is key to optimizing the effectiveness of your financial investment in SEM. There’s a simple reason for this: you want to put your best product on display when heavy traffic hits your website.
How Search Engine Optimization Works
Search engines are extremely complex. Let’s say a young entrepreneur in need of a promotional video for his business, visits Google and types in a question like, Who is the best media company in Corpus Christ? When he or she clicks the enter key, Google will scan its massive index of websites and display the ones it labels most optimal, credible, and and helpful according to its algorithm, at the top of the page. Google and other search engines determine said optimality and credibility by sending in “crawlers” to look for things like keywords, internal links, title tags, website efficiency, and much more. These crawlers then take their findings and index them to use in future searches. Thus, when you intentionally optimize your website for search engines, up the ranks of the results pages it climbs.Granted, this isn’t a set it and forget it strategy. The more consistent, relevant, and quality content you put up, the more information crawlers index for the future, giving your site opportunities to continue climbing.
Focus on SEO Before Investing in SEM
Now, with that said, here’s why you should focus on SEO before SEM. SEM is effective in that it bumps your website to the top of the search engine results page and displays it as an ad. However, this visibility doesn’t necessarily prove your site is quality. Despite the new traffic your website will inevitably get, if your site proves slow, hard to navigate, and has busted links, the only additional click your viewers will make is the back arrow. But if you configure your website for search engines, you will ensure you put your best product on display, subsequently leading to your ultimate goal—conversions.
Let Hi-Res Media Group Boost your Business through SEO
So, use both strategies, but focus on SEO before investing financially in SEM, so you can reap the best results. When you’re ready to try one of these proven strategies, let us know and we can help set you up for success.