Cafe Latina

WEBSITE DESIGN

Client Overview

Cafe Latina is a South Texas supplier of ready to ship ground coffee and fresh roasted coffee beans. Created by Corpus Christi-native and owner Brenda Rodriguez, Cafe Latina aims to share Brenda’s favorite Latin and Hispanic American flavors that can be found throughout South America that were lacking in the market.

Website Design & eCommerce Development

As Cafe Latina does not have a physical location for customers to shop, Brenda came to HRMG seeking a website in order to establish her web presence and launch her new business. Cafe Latina’s aesthetic was already identified through the art created for her logo and coffee bags, therefore the bulk of the project settled on developing the website’s content and eCommerce services.

HRMG developed an e-commerce solution for the business founded in 2020 with USPS shipping integrations and an online payment solution through Stripe. The website is hosted on our dedicated service with LiteSpeed technologies for quick load times and is responsive to all mobile devices and desktop computers.

The website’s copywriting was produced by our SEO content specialist, Shanna Swindle. As the idea of Cafe Latina began with her family sampling coffees with South American origins throughout Texas, it was important to Brenda to share the culture and history tied to Cafe Latina’s current flavor lineup. As is necessary for each project to facilitate the creation of website copy, research into each flavor selection provided not only a vast story and look into Latin America’s rich culture, but also choice keywords for an audience that may already be interested in the specific flavors Cafe Latina offers.