Your business’s website is your online calling card and keeping it current should be one of your top priorities. As the official home base for your business, its service offerings, and news and information regarding your operation, one would think routine maintenance would be high on a list of priorities.
Think very carefully about your circle of friends and acquaintances. Now think of that one person that somehow misses every social cue, always interrupts and talks at you and abruptly changes the subject without even listening. Unfortunately, this is how the majority of businesses with online content operate.
As a business owner, chances are you have heard of the term “content marketing” and how it is the surest way of garnering interest from wider demographics online. Though many lump content marketing in with analytics, algorithms, search trends and SEO, the game is about much more than numbers.
According to a new study released by the Wall Street Journal, the future of American advertising will lie with digital advertisements. The findings, released last week, show that digital ad spending is expected to exceed television advertising by 2018, a feat which is being led by both Google and Facebook who already dominate 60% of the world’s digital ad revenue annually with $19.1 billion and $4.8 billion respectively.
If you have yet to jump on the search engine optimization (SEO) train, we just may have your ticket. The team at Hi-Res Creative is proud to offer clients our brand new SEO toolkit that puts you in direct control of your online marketing efforts with an easy to use set of resources that afford you with real-time information about your online efforts.
A brand new year of business opportunities is nearly upon us, but before taking that well deserved holiday vacation, it is important to take stock of your business’s online marketing plan for 2014. Whether you have an existing website or are looking to create one soon, it is important to realize that simply creating digital…