Corpus Christi Museum of Science and History
The Corpus Christi Museum of Science and History is one of the city’s most well-known staples, and while they traffic in ancient history, making certain their website wasn’t ancient was a top priority. Ensuring a sleek and accessible website design was one of the first tasks HRMG tackled, as practically everyone’s first stop before a trip is the internet. Through the website development, which was modeled after the Chicago Museum of Science and Industry, the team at HRMG worked closely with museum curators to organize information on the 100,000 square foot facility.
Mobile-First & Data Driven
After identifying the issues that existed with the outdated website from 2015, HRMG built an entirely responsive solution; developing a modern design that works seamlessly on desktop and mobile devices. Today’s internet is designed to be mobile first and the new website captures inbound traffic with Google Analytics. This data helps the team at HRMG identify the most crucial components for the user interfacing and user experience on mobile. The team took the project further with internal search analytics, letting museum staff know exactly what their customers are looking for; reducing frustrations for future visitors to the website. Through the use of graphic design, the team was able to add a few custom touches to the website, while further adding to the originality.
The website was developed using HTML5 and CSS3 which enables mobile video without flash and clean animations, allowing the website to run efficiently. Using a WordPress content management system, the team at HRMG implemented a drag and drop page builder, allowing museum staff to manage page content without coding experience. During the development of the website, the museum procured DoubleKnot as their Point of Sale system. HRMG worked closely with DoubleKnot staff to integrate the PoS for online ticket sales, event registration and more.
High-Quality Content & Hosting
The website development process included content creation with our film production company, Pomegranate Studios, who assisted HRMG in capturing high-quality photography and video of the museum’s 60,000 sq. ft. of exhibit space. The new photography and videography not only highlights the contents of the museum, but also gives potential customers a high definition experience of the venue; further increasing the incentive and expectations. By incorporating drone footage, the visual content that is highlighted is not only beautiful, but also gives a modern and sleek advantage that increases the likelihood of a tourist visiting. The website was developing on a Litespeed dedicated server with industry-grade image compression tools and the recently released .webp image format.
This portfolio content was written by copywriter, Mark Young.