Can you go through an entire day without using your phone? Since its inception in 1973, mobile phones have quickly evolved. They connect us to the world, provide entertainment, and even affect the way we work. According to statista.com, global mobile app revenues amounted to over 365 billion U.S. dollars in 2018. With so many…
Effective marketing is key to increasing your sales, but what can you do to generate the traffic you need for leads? Marketing your business is easier than ever thanks to the internet; social media platforms provide free advertising and an easy means of connecting with your target audience all over the world. One such platform…
Digital marketing is not just for retail companies. Every buyer’s journey, B2B and B2C, often includes stops along the digital highway. Consumers of all types look for company and product reviews, search for different information, and educate themselves before heading into a sale. Digital marketing has outpaced analog solutions for several years, and the gap will only widen as more and more people turn to the internet as the first stop for information.
Two weeks ago, I traveled eight hours to personally experience a city in West Texas known as Marfa. What was once a sleepy, rural town, Marfa has established itself as one of the most highly sought after spots for curated art and creative inspiration, while being surrounded by the ethereal and mountainous area of the Chihuahua Desert, Davis and Chisos mountains.
As an engagement officer for TAMU-CC, part of my responsibility is to facilitate the online presence of the Islander Alumni Association, which includes social media and website updates. To accomplish this task, it is important for me to understand how social media will support the goals of the organization which are: furthering the alumni brand, engaging with alumni and students, and promoting a lifelong relationship between Texas A&M University – Corpus Christi and its growing number of alumni.
Your business’s website is your online calling card and keeping it current should be one of your top priorities. As the official home base for your business, its service offerings, and news and information regarding your operation, one would think routine maintenance would be high on a list of priorities.