Though the term ‘digital marketing’ is hardly anything new, there is still much confusion as to what it actually means. For the uninitiated, digital marketing simply means using websites, mobile apps, e-mail or social media to market to stakeholders via computers, smart phones, tablets and other electronic devices.
As a business owner, one of the first marketing challenges you will encounter is how to effectively separate yourself from your competitors and show the world what you bring to the table. In the digital realm, it’s not just what you say, it’s how you say it, when and where. This is why outlining and developing a strong content strategy as soon as possible will not only help focus your objectives and solidify your brand’s voice, but also afford you with a consistent image across all marketing channels. So whether you are looking to boost your website, social media page, marketing campaign, or promoting your latest product launch, here are four really easy steps to sharpen your content strategy.
Think about what happens when you are browsing content online. As humans, we innately respond to content that moves us on a deeper level.
Each year around this time, as we humans must shake the sand from our perfect, beach-bronzed bodies and head back to work, it is inevitable that we look forward to what changes fall will bring. Whether it’s better weather, the start of school or brand new seasons of TV and football, fall is a time that speaks of change. Which is why fall is the perfect time to turn low revenue streams around and finish out the last quarter strong by adding a little life to your creative and marketing efforts. Here are just a few ways you can amp up your marketing efforts this fall.
Growing up, Fridays were always the best day of the week by far and now, as an adult, nothing much has changed. Its relaxed vibe and unofficial designation as the official start of the weekend make it one of the most popular days for students and business-folk alike.
Creatives seem to have it all: the best careers, immeasurable passion, the coolest ideas and the ability to always seem so inexplicably content. It’s almost as though they somehow got the secret, easy-to-read manual for life while everyone else got stuck with the one in Flemish. However, we all have the ability to take a cue from the creative class and enrich our lives by developing five uncommon senses that the most iconic artists and innovators appear to posses. These uncommon senses are distinctive, yet interrelated and by learning to implement each into your daily life, you will foster a greater sense of creativity, contentment and success. Let’s take an in-depth look into how each sense works and why.