Think very carefully about your circle of friends and acquaintances. Now think of that one person that somehow misses every social cue, always interrupts and talks at you and abruptly changes the subject without even listening. Unfortunately, this is how the majority of businesses with online content operate.
Congratulations, you have successfully managed to run a business without folding. In the beginning, you probably thought of some ways to get your name out there, but that fell by the wayside as soon as you started getting more leads, so you must have done something right. Except that marketing your business is like running a marathon and success now doesn’t guarantee success down the road. There is always a better, more interesting way to increase your business’s reach, but from being misinformed to thinking you know it all, there are still plenty of marketing missteps that can cost you plenty of money. Think this has nothing to do with you? Think again. Check yourself against the top four mistakes many business owners make when it comes to marketing themselves.
The world of online marketing can be a very unforgiving place and if there’s one thing we have learned working in this industry the last several years, it is that perception is everything. How the public perceives both you and your business is the single most important factor in determining how successful your venture will be. No matter how terrific you think your skills and services are, it only takes a few missteps to drive your business down a bad path. That’s why we here at Hi-Res Creative have devised our own list of the deadliest of sins when it comes to online marketing to help ye poor sinners. Are you guilty of any? Read on and repent.
Imagine you are online browsing a random webpage when a certain image resonates with you. So you copy and paste it to use on your own blog or webpage. No harm in that, right?
Everyone keeps saying that direct mail is dead so it must be, right? Think again. The angels in the heavenly marketing department at Victoria’s Secret (see what we did there?) have taken direct mail and made it relevant again with their brand new Pink Nation app.
These days everyone is a self-described writer and that means that your co-worker, your barista and even your grandmother has a blog. However, having a blog and sticking with one are two very different things. The Internet is a virtual blog cemetery with many only featuring a handful of posts at most. The reason?