Everyone keeps saying that direct mail is dead so it must be, right? Think again. The angels in the heavenly marketing department at Victoria’s Secret (see what we did there?) have taken direct mail and made it relevant again with their brand new Pink Nation app.
These days everyone is a self-described writer and that means that your co-worker, your barista and even your grandmother has a blog. However, having a blog and sticking with one are two very different things. The Internet is a virtual blog cemetery with many only featuring a handful of posts at most. The reason?
Working in this industry, the one thing we seem to hear most often when speaking with clients is, “I’m just not that creative.” While it’s just a fact of life that someone will always be more creative than you, it is possible to teach yourself to be more creative—and doing so will affect almost every area of your life.
Let’s face it, they’re everywhere. You can barely take a few steps without being violated by their overt ploys just to get you to sneak a peek. No, we aren’t talking about the men who wear trench coats at the park, we are talking about the onslaught of marketing messages most people encounter on a daily basis.
Have you ever tried telling a story that no one could really picture, so you end up drawing or acting it out to get your point across? Well, this is the idea behind video marketing. As the web continues to grow in both webpages and pictures, marketers are finding new value in the production of web video for businesses.
As a business owner, chances are you have heard of the term “content marketing” and how it is the surest way of garnering interest from wider demographics online. Though many lump content marketing in with analytics, algorithms, search trends and SEO, the game is about much more than numbers.
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