Aiming to help uplift women in the Coastal Bend, Empowered Fem came to HRMG to bring their website into the modern era with a fresh and powerful design. Not only building the website from scratch with WordPress, HRMG went a step further by helping create the logo and branding as well as the color palette and style guide. With a bold yet accessible design, Empowered Fem’s website establishes a terrific starting point for the company to launch.
Mobile First Design
As a nonprofit, Empowered Fem’s website has a bright and vibrant design which allows for new users to be enticed into staying longer and creates a long lasting impression. HRMG enabled lite speed image compression to bring the website to life at the click of a button making sure that any interested parties are not left waiting on blank loading pages. With the regular person in mind, Empowered Fem’s website was built to be easy, efficient and useful for anyone and everyone.
Social media access and compatibility is a must nowadays, so ensuring that Empowered Fem users could easily share out content from the website was a must. By making it easier for users to let their circle learn about EmpoweredFem and their message, not only are they able to reach a larger audience, but they are able to stay with a larger audience.
eCommerce & Memberships
By adding simple and efficient PayPal and Merchant integrations, users are able to seamlessly purchase items and become a part of a recurring membership program, furthering Empowered Fem’s success. Plug-ins like Woocommerce are supported by the site, which will help keep merchandising operations from taxing you with endless stress and long work days. Empowered Fem’s website is also compatible with USPS systems, allowing integrated shipping that creates labels and prices for you, making it easier to get the tricky parts finished faster.
Long Term Development
HRMG also makes sure to not only deliver on a great website, but makes sure the website lasts. In the age of the Internet, change and growth is a necessary and vital property for a group to thrive, so HRMG meets regularly with Empowered Fem to ensure that the website continues to run smoothly. Offering support services for when things go wrong, the relationship between the two becomes more than just a simple transaction. By entering a genuine partnership, both HRMG and Empowered Fem have worked to bring only the best for the world to see.
The website creation services provided by HRMG were highly recommended by community colleagues. My first impression of the company was that they were very well organized and spoken on the topics of website creation. My first visit included a pretty extensive talk on the organization and the previous work that they have done. This included examples and reviews of other websites that they had created. We then had a long conversation about my website needs, desires, and vision. The website requested was for a lifestyle, blog, women empowerment site complete with a pink flair. To my surprise, the staff at HRMG had totally nailed my vision down to the colors and esthetics of the site. They even went the extra mile to complete a company logo for me that blended into my color theme. From there, the fun really started. The staff at HRMG made sure that I was well equipped to update and navigate through the website as an administrator. This was very intimidating for me at first, since I pretty much knew nothing about site upkeep or maintenance. Through a series of face to face work sessions we were able to take the site to the level that I needed to be for my audience. We were able to add interactive tools, donate buttons, and a merchandise section. The sessions also helped me to receive that one on one training that I needed. I am now able to maintain the site as needed for content upload, event information, or just about anything my pink glittery heart desires. I am so thankful for the team at HRMG for brining my vision to light. This was truly a one stop shop. I could have done a free website design tool from the internet but I honestly don’t have the time or patience to figure out the best options. At HRMG, they have your best interest in mind and can the expertise to bring your website dreams to reality. Thanks to HRMG, my nonprofit organization has grown 100% in sales, donations, and awareness. The investment will pay itself out in no time. The flexibility of directing my audience to my own platform is key for the success of my nonprofit organization.