The Importance of Digital Marketing for Industrial Companies

Digital marketing is not just for retail companies. Every buyer’s journey, B2B and B2C, often includes stops along the digital highway. Consumers of all types look for company and product reviews, search for different information, and educate themselves before heading into a sale. Digital marketing has outpaced analog solutions for several years, and the gap will only widen as more and more people turn to the internet as the first stop for information.