In this industry, one of the most important elements for success is the ability to connect with other people. Part formula and part artistry, gaining and holding the attention of others in a medium that is overloaded with news, sales and content can be tricky, but certainly not impossible.
Dale Carnegie, the renowned American writer and communicator once stated, “Success is getting what you want. Happiness is wanting what you get.” While this bit of wisdom may touch many, the truth is, staying motivated each day is one of the hardest obstacles many of us face.
Thomas Jefferson once proclaimed, “all men are created equal” and the phrase has become somewhat of an American mantra ever since. Though Mr. Jefferson’s words seem to hold true, here in the ultra-competitive land of opportunity, it can often feel as though some have found the way to success much faster than others.
Though the term ‘digital marketing’ is hardly anything new, there is still much confusion as to what it actually means. For the uninitiated, digital marketing simply means using websites, mobile apps, e-mail or social media to market to stakeholders via computers, smart phones, tablets and other electronic devices.
As a business owner, one of the first marketing challenges you will encounter is how to effectively separate yourself from your competitors and show the world what you bring to the table. In the digital realm, it’s not just what you say, it’s how you say it, when and where. This is why outlining and developing a strong content strategy as soon as possible will not only help focus your objectives and solidify your brand’s voice, but also afford you with a consistent image across all marketing channels. So whether you are looking to boost your website, social media page, marketing campaign, or promoting your latest product launch, here are four really easy steps to sharpen your content strategy.
Think about what happens when you are browsing content online. As humans, we innately respond to content that moves us on a deeper level.