Digital Marketing Insights & Tech Trends

Insights for the digital professional

As working professionals in the tech industry, it is our job to stay up to date with cutting edge ideas and methods of production. However, it is counterproductive to keep it all to ourselves. When one learns, one must teach. That’s why in addition to putting our knowledge into practice, we are passionate about sharing the latest happenings when it comes to business, innovation and creativity with our clients and followers. On this page, stay on top of your game and live your most creative life with the help of our original content and features that break down the latest topics involving digital marketing trends, technology, creativity, innovation, art, design and entrepreneurial leadership.

Sep302021

The Basics of PPC for Your Business

By Shanna Swindle Leave a comment

PPC, KPI, SEO, CTR – If you are just setting out in your online advertising journey for your business, these are just a few of the acronyms you’ll come across. Whether you put in the work yourself or hire a digital marketing agency, it’s important to understand what these are in order to choose an effective strategy. There are two notable categories within search marketing: SEM, which uses paid strategies to appear in search, and SEO, which uses organic strategies to appear in search.

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Apr12021

Local Radio Should Seek Out Local Podcasters

By Joe Browning aka Joe “Crash” Kelley Leave a comment

It seems like every day another major podcasting deal is announced in the broadcast industry trades. Recently, Entercom, now Audacity, made a 22.5-million-dollar deal to buy Podcast influencers marketplace Podcorn. The collaboration of podcasting integrated into broadcast radio’s traditional advertising offerings is fueled by an impressive set of revenue growth forecasts. There are many amazing…

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Mar292021

Why you should focus on SEO before you invest in SEM

By Cory Atkinson Leave a comment

Which Marketing Strategy is Best for my Business? Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are both proven strategies for increasing traffic and conversions on your website. But which should you focus on first? We believe focusing on SEO first is key to optimizing the effectiveness of your financial investment in SEM. There’s…

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Sep292020

Even Digital Competitors Get It: Surviving the Covid Business Mass Extinction Event

By Joe Browning aka Joe “Crash” Kelley 1 Comment

I remember the first day our new Market Manager took over at the last major corporate owned radio stations where I worked. Along with the usual introductions, this man looked at me and said something I’ll never forget. “Radio will always have to accept ever lower sales projections because more businesses want the flexibility of…

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Sep62020

Our Media Partner PowerUp Hero’s Liza Wisner Interviews Confirmed Life Safety President Jonathan Edward Swindle

By Jonathan Swindle Leave a comment

At HRMG, we are very excited to witness two of our clients, friends, and business partners merge into a singular presentation with the recent live stream interview of Confirmed Life Safety President, Jonathan Edward Swindle. Confirmed Life Safety was founded in 2018 when Jonathan felt a need for a more crucial stance on life safety…

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Apr202020

The Anatomy of a Successful Podcast

By Shanna Swindle 1 Comment

As we’ve briefly discussed in previous articles, growth in your business should naturally include the use of digital marketing. Not only for the potential ROI, but the beauty of digital marketing is in the versatility and diversity of web markets. One such approach for connecting with your consumers might include a podcast. One key reason that…

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Mar312020

Adjusting Brick & Mortar Operations In The Wake of COVID-19

By Shanna Swindle Leave a comment

In order to compete in today’s market, HRMG has long believed adapting your business to the digital world has been increasingly important. Now however with the rise of COVID-19, it’s not just important: it may be the deciding factor in whether your business can weather the storm or ends up as a casualty of the…

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Feb192020

Trends & Tactics for Digital Marketing in 2020

By Shanna Swindle Leave a comment

No matter what market you’re in, any business owner recognizes that marketing is necessary for success. It is important to stay informed of the latest trends and techniques not only to retain an advantage amongst your competitors but also reach your target audience. Digital marketing platforms are constantly evolving, thus making it easier than ever…

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Jan262020

Digital Marketing for Property Management Companies

By Shanna Swindle Leave a comment

According to iPropertyManagement.com, there were almost 300,000 property management companies in the US in 2019. With renting at a high not seen in decades, the property management industry is expecting continued growth. Whether you’re a new property manager or have been in the business for decades, the goal remains the same. You need to attract…

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Nov202019

Growing Your Business with Digital Marketing & Your Website

By Shanna Swindle Leave a comment

In this modern era, if you have a business but don’t have a website, it’s almost as if your business doesn’t exist. People constantly use the internet for information. According to World Internet Stats, there were more than 4,000,000,000 users daily this year alone! Providing a website with information will tell your customers what you…

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Nov62019

The Importance of SEO for Small Businesses

By Shanna Swindle 2 Comments

You’ve worked diligently on your business model and finances, bringing your idea to life with a name and location, and now you are the proud owner of your very own business. Congratulations! As any small business owner is aware, there is so much more work that goes into operating your own business, and unfortunately the…

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Oct112019

Filmmaking and Festival Distribution

By Shanna Swindle Leave a comment

Ask a handful of friends what they did over the weekend, and many of them may tell you they went to the movies. Whether it’s short films or full-length movies, there is no denying that watching movies is a favorite pastime in America. Movies allow us to educate ourselves, escape from monotony, and visit imaginary…

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