Practical ideas for modern work.
Sharp perspectives on marketing, technology, design, AI, and the decisions that make digital work useful.
Ideas worth putting to work
Clear thinking, useful context, and no trend-chasing for its own sake.
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Growing Your Business with Digital Marketing & Your Website
In this modern era, if you have a business but don't have a website, it's almost as if your business doesn't exist. People constantly use…
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The Importance of SEO for Small Businesses
You’ve worked diligently on your business model and finances, bringing your idea to life with a name and location, and now you are the proud…
Article
Filmmaking and Festival Distribution
Ask a handful of friends what they did over the weekend, and many of them may tell you they went to the movies. Whether it’s…
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Creating a Mobile App for Small Business – Preparing Your Budget
Can you go through an entire day without using your phone? Since its inception in 1973, mobile phones have quickly evolved. They connect us to…
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Instagram for Business: A Brief Overview
Effective marketing is key to increasing your sales, but what can you do to generate the traffic you need for leads? Marketing your business is…
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The Importance of Digital Marketing for Industrial Companies
Digital marketing is not just for retail companies. Every buyer's journey, B2B and B2C, often includes stops along the digital highway. Consumers of all types…
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The Mystic of Marfa, Texas
Two weeks ago, I traveled eight hours to personally experience a city in West Texas known as Marfa. What was once a sleepy, rural town,…
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Storytelling: The Key to Content Creation
As an engagement officer for TAMU-CC, part of my responsibility is to facilitate the online presence of the Islander Alumni Association, which includes social media…
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3 Ways to Update Your Website Without a Redesign
Your business’s website is your online calling card and keeping it current should be one of your top priorities. As the official home base for…