According to iPropertyManagement.com, there were almost 300,000 property management companies in the US in 2019. With renting at a high not seen in decades, the property management industry is expecting continued growth. Whether you’re a new property manager or have been in the business for decades, the goal remains the same. You need to attract new clients and retain quality ones. It goes without saying that marketing is crucial for your company and industry; how are you marketing your company’s properties?
Using Digital Marketing To Your Advantage
Property management is a multi-billion dollar industry, with plenty of growth opportunities for companies that are willing to dive head-first into technology. Per Marketo, 50% of the leads in any system are not yet ready to buy. Even so, tech-savvy Millennials have undoubtedly already researched via apps, internet reviews, and your website before they even contact you. Digital platforms like LoopNet and CityFeet are a good starting point for building a web presence. While email marketing is a standard, lead nurturing allows companies to keep in touch with buyers on the buyers’ timeline rather than traditional emails that may get buried or picked up by filters. It focuses marketing and communication efforts on listening to the needs of prospects and providing the information and answers they need. A company website is also useful in this aspect if you don’t already have one. Your website should:
- Reflect the management services you offer
- Showcase modern tools you offer your renters
- Tell owners how they can obtain your services
This will help property owners who read your content take the next step in the conversion funnel and become paying customers. To stand out from the competition, position yourself as a helpful authority on the subject of rental property management. Think about the “pain points” property owners have, then show how hiring a property manager will resolve these common problems. After that, focus on providing helpful information to owners in need and create content such as videos or blog posts answering routine questions. Finally, insert a brief closing that explains the services you offer and how owners can contact you. This will help build trust and demonstrate your expertise.
Utilize Modern Technology To Get Ahead Of The Curve
It doesn’t matter how great your website or your property is, it will be difficult to find tenants if your listings don’t make an amazing first impression with quality photographs, video or 3D walkthroughs. As the saying goes, a picture is worth a thousand words. High photo and video quality standards ensure that a property is beautifully presented. A great property management company will help protect property assets by being proactive with preventative maintenance. High-resolution photos in optimal conditions will display that level of care and dedication. Taking it one step further, Matterport 3D walkthroughs allow for an immersive, 360º virtual experience that engages buyers and delights sellers. Matterport’s camera system not only generates 4K print quality photos while allowing for virtual tours, but it also incorporates tags to highlight key property features and creates schematic floor plans.
In addition, streamline your processes with automated web systems for a more seamless experience such as online payments for tenants. This creates an online solution for more efficiency that both the property owner and property manager can appreciate. Correctly structuring content for SEO and developing or polishing your branding with your long term growth in mind are additional steps your company can take to meet your company’s goals. This might sound like a lot of work, however, with almost a decade of experience in multiple areas of media, HRMG strives to provide all clients with innovative solutions while building strong client partnerships that stand the test of time. View our services and when you’re ready, let’s discuss how we can work together to grow your operations.
