Client Overview

Nestled in South Texas along the Gulf of Mexico, the City of Kingsville is a small and prominent community of ~26,000 people with roots tied to early railroads, American ranching, and a rugged landscape. It advertises heavily to those with an interest in the King Ranch heritage and the community’s history.

In 2012, HRMG, then known as Hi-Res Creative, was first tasked by the City of Kingsville’s newly created tourism department to overhaul the original CVB’s website. The goal was to provide the new director with support in establishing digital marketing efforts. Examples of this work may be found in our archived portfolio.

Over the last 8 years, it has been our pleasure to work collaboratively with the city and invest in our clients’ visions throughout the years. HRMG’s President, Jonathan Dale Swindle, has served on the planning committee during the first 3 years of the city’s annual Ranch Hand Festival and helped to establish its founding. In 2019, HRMG sponsored the festival’s Line Dance, helping raise funds for the KISD Education Foundation.

Project Overview

In 2019, the Tourism Department once again approached HRMG to completely overhaul the outdated website following the standard life cycle of a WordPress development. The previous website no longer served the needs of the department or the greater mission of the city as a whole.

Design Paradigm

Over a 2 month period, HRMG designed and developed a modern website solution on WordPress. Following industry standards, our team created a baseline of structured content for SEO and laid out navigation in a more ideal manner using Google Analytics data. The department has increasingly utilized Facebook as a platform to reach target audiences; therefore, HRMG automated content population for events, videos, and posts with Facebook and Instagram feeds.

Server Technology & Hosting

As with all HRMG websites, the site was built on LiteSpeed (a modern replacement for Apache web server), the latest in web server technology for faster load times, and hosted on a licensed cPanel platform with GUARD security and RAID SSD storage. The end result is a sleek new website that is easy to navigate with eye catching images and video, improved website load times, and highly optimized content.

HRMG appreciates every opportunity to develop client relationships and is equally invested in client projects, their communities, and their success. We look forward to hosting and maintaining the Tourism website and working with the City of Kingsville in the future to make additional advancements in developing their online presence.