Don’t Shoot the Messenger: 5 Reasons Why Regular Content is the Single Most Important Part of Online Marketing

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Pay no attention to that man behind the curtain. It is only the great and powerful Wizard of…Content. Okay so dramatics aside, in the age of new media and the push for more versatile websites, it is important to realize that for every (good) website that pops up on the internet, there is a dedicated content team working for hours each week giving that site a constant stream of fresh information.

Digital Advertising: Making Cents of it All

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According to a new study released by the Wall Street Journal, the future of American advertising will lie with digital advertisements. The findings, released last week, show that digital ad spending is expected to exceed television advertising by 2018, a feat which is being led by both Google and Facebook who already dominate 60% of the world’s digital ad revenue annually with $19.1 billion and $4.8 billion respectively.

Welcome to the Jungle: Hi-Res Creative Takes on E2E’s ‘Safari’ to Promote Education in the Coastal Bend

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Hi-Res Creative has once again partnered with Education to Employment (E2E) Partner’s annual iDiscovery Safari to help promote the event and its efforts to increase college and career readiness for all students in the Coastal Bend. Now in its second year, the event is a community-wide effort presented in partnership with over 50 organizations including…

Islander Alumni Website Mockup

Hi-Res Creative Unveils New Site for TAMU-CC Islander Alumni Association

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The start of 2014 has been a busy one as Hi-Res Creative has recently wrapped production on a brand new website for the Texas A&M University-Corpus Christi Islander Alumni Association. The website was commissioned with several goals in mind including improving the scope of information from the previous site and supporting the association’s mission to foster a continuing relationship between the university and its growing network of alumni that includes graduates of Texas A&I University at Corpus Christi and Corpus Christi State University as well as Texas A&M University-Corpus Christi.