HRMG and Pomegranate Studios partnered with the non-profit, PRIDE Corpus Christi, as this year’s Official Media Sponsors. Ensuring the success of Coastal Bend organizations and businesses is vital to the growth of our overall presence as a community of people. It was our goal as media sponsors to assist with the groundwork for producing and building an identifiable brand that develops brand advocacy within the community. Through the use of graphic design and typography, we worked to develop additional brand integrity for year after year recognition.
HRMG developed a modern mobile-friendly website, using photos courtesy of local photographer, Debbie Noble, that utilizes industry grade image compression and LiteSpeed web hosting for optimal load times. Along with digitizing the parade entry, block party vendor and sponsorship application process with PayPal Express integration for payment, HRMG developed an initial product line with an e-commerce platform integration for automated drop ship production and packaging through Printful.
Pomegranate Studios managed the PRIDE Corpus Christi Facebook and Instagram marketing strategy by creating graphics for all 2019 PRIDE Events. As well as, provided audio recording for radio PSA and video production in Adobe After Effects for commercial PSA. The team will be on-site the day of the parade taking 50-megapixel pictures and aerial drone photography/videography for next year’s marketing efforts.
In total, HRMG and Pomegranate Studios provided a $12,000 donation of in-kind services for year one. As a result of their contributions, owners from both companies were invited to serve on The Mosaic Project board of directors. It is an integral part of supporting local that we do more than spend money, but also spend time, to integrate and lead as members of a welcoming and accepting community.