It is certainly no surprise that moving into digital is a must these days for survival and growth. With the rise of Facebook, Spotify and other massive digital platforms, there is an incredible market to tap into for growing businesses and industries. While bigger radio companies in larger markets had the means to invest in radio earlier with relationships like iHeartRadio, much of the new growth today is in smaller and medium markets like Corpus Christi. This presents challenges as digital can often become an expensive and clunky investment without major partnerships and established agencies.
We’re excited to announce that Starlite Broadcasting and HRMG have built such a relationship to develop out a new avenue of digital content and advertising in the Coastal Bend region for area business. We are working together as their ‘digital specialists’ to strategically produce incredible media, develop a digital advertising platform, and establish an entirely new world of programming with industry-leading branding. You can expect to see much of the same execution in media as you saw with AXOM Foundry in 2018. A new digital platform is under development by Arcovix, our software development arm, and media will be produced by HRMG. Additional localized content partnerships have been established with Revolve One, PowerUp.org, and Right On Corpus.
Our founder, Jonathan Dale Swindle said, “we are applying lessons learned from our startup endeavors in 2017 and exercising relationships formed over the last 3 years to transform a local industry ripe with opportunity. Through key partnerships and strategic vision, we anticipate setting a new standard in the market for radio broadcasters and media agencies. The value we are creating for advertisers will truly be the next level in this market. We’re not strangers to disrupting the status quo here and we think it is about time for another shakeup.”