The Basics of PPC for Your Business

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PPC, KPI, SEO, CTR – If you are just setting out in your online advertising journey for your business, these are just a few of the acronyms you’ll come across. Whether you put in the work yourself or hire a digital marketing agency, it’s important to understand what these are in order to choose an effective strategy. There are two notable categories within search marketing: SEM, which uses paid strategies to appear in search, and SEO, which uses organic strategies to appear in search.

Local Radio Should Seek Out Local Podcasters

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It seems like every day another major podcasting deal is announced in the broadcast industry trades. Recently, Entercom, now Audacity, made a 22.5-million-dollar deal to buy Podcast influencers marketplace Podcorn.  The collaboration of podcasting integrated into broadcast radio’s traditional advertising offerings is fueled by an impressive set of revenue growth forecasts. There are many amazing…

Liza Wisner Interviews Jonathan Edward Swindle

Our Media Partner PowerUp Hero’s Liza Wisner Interviews Confirmed Life Safety President Jonathan Edward Swindle

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At HRMG, we are very excited to witness two of our clients, friends, and business partners merge into a singular presentation with the recent live stream interview of Confirmed Life Safety President, Jonathan Edward Swindle. Confirmed Life Safety was founded in 2018 when Jonathan felt a need for a more crucial stance on life safety…

The Anatomy of a Successful Podcast

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As we’ve briefly discussed in previous articles, growth in your business should naturally include the use of digital marketing. Not only for the potential ROI, but the beauty of digital marketing is in the versatility and diversity of web markets. One such approach for connecting with your consumers might include a podcast. One key reason that…